Helping users stay informed
Case study: Código Magenta
Código Magenta is an entirely digital media company based in Monterrey, Nuevo León; specialized in political analysis.
As a team we have a grasp of our users interests, needs and expectations. But we lack a deep understanding and a common set of priorities.
How do users inform themselves about news?
- Users search for clear and concise information.
- There’s a deep distrust of media.
- They feel overwhelmed by the amount of information going around.
How can we make our news stories reach people?
Our priorities while examining possible solutions were the following:
- Flexible and current formats
- Improve readability and accessibility
- Visual consistency
Prototype
- For this first round of prototypes we focused on keeping the lead video at the beginning of the website.
- However, we reduced its size, so that users can scan quickly the different options.
- We removed redundant buttons, leaving more space for news articles.
